In the pursuit of advanced, personalized technology, many consumers have agreed that some privacy will have to be sacrificed, but just how much privacy should be sacrificed is still up for debate.
Devices today are able to track our locations, monitor our behavior and even learn our personalities, but should they also be allowed to listen in on our personal conversations and collect that information?
That statement sent many consumers into a panic.
It certainly isn’t the most privacy-invading device out on the market, but it does seem to be an admission from one of the largest tech giant’s that its TV can and will be eavesdropping on your conversation if you’re not careful.
With that being said, Samsung released a statement to TechCrunch to insist that anyone concerned about the voice recognition technology has nothing to worry about.
Samsung pointed out that consumers can easily deactivate the voice recognition feature and they could also disconnect the Smart TV from their Wi-Fi network.
These two steps would essentially eliminate the TV’s eavesdropping capabilities.
For those who do want to use the voice recognition feature, Samsung claimed that they do not “retain voice data or sell it to third parties.”
“If a consumer consents and uses the voice recognition feature, voice data is provided to a third party during a requested voice command search,” the statement read. “At that time, the voice data is sent to a server, which searches for the requested content then returns the desired content to the TV.”
“Samsung is not responsible for these providers’ privacy or security practices,” the policy concludes.
Either way, the policy adds more fuel to a quickly spreading conversation that is extremely necessary.
In today’s computer-driven world, everything from our cellphones and tablets to our cars and home thermostats has the ability to essentially spy on consumers.
With so few guidelines and regulations tailored to such new technological advancements, consumers’ fears about what this means for the protection of their privacy are justified.
So as tech giants race to be the first ones to push out new devices with new features, they will still need to take the time to ask themselves what these new features mean for consumer privacy and how can they protect customers.
If not, growing consumer mistrust could lead to an interesting shakeup in the tech space.