When Tidal was launched March 30, many of the music industry’s heavy-hitters were backing up Jay Z’s new business venture. Kanye West, Beyonce, Rihanna, Alicia Keys, Nicki Minaj, Usher and Madonna stood on a stage to present a streaming service that gives the money to the artists, where it belongs.
The problem is that all of these artists combined are worth well north of a billion dollars. If Jay Z wanted to make the case for the struggling artists, get the struggling artists out front and center stage. Make them the mouthpiece because it is difficult to sympathize with the extremely wealthy. However, Beyonce and others could help promote the service later on, just not initially.