The National Occupant Protection Use Survey reveals that at any given daylight moment across America, approximately 660,000 drivers are using cellphones or manipulating electronic devices while driving, a number that has held steady since 2010.
The use of electronic devices increases the possibility for fatal car accidents, so Ford and Life360 have partnered to improve car safety by offering in-car use of Life360.
Since its 2008 launch, Life360 has gained 48 million families on its location and communication platform. The free app was retooled for Ford when Drive Mode was launched in 2014.
Life360 will be accessed in Ford vehicles with the new Drive Mode feature that alerts friends and family when the user is in a car and requests that they avoid getting in touch while the user is driving.
By requesting a person’s location who is in your circle, the system pinpoints the person’s location on a map and offers an address.
As technology takes over our lives, it can become a helpful tool to protect us and our families. The Drive Mode feature is just one step to improve the way people drive and prevent accidents.