5 Millenial Behaviors That Should be Driving Tech Innovation

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User Experiences

For any tech business to prosper, its products and services have to appeal to millennials. By 2017, the millennial generation will be the largest online audience and will have more buying power than any other generation that has come before it, including the baby boomers. Straightforward user experiences will dictate the success of websites, e-commerce stores and mobile app developers.