5 Advisers to Avoid When Launching a Business


Advisers Who Are Always Vague

The basic steps of how to make your business a success are pretty clear: Attract more customers, lower your costs, find funding or secure a big account. The problem is people don’t always know the best way to make these things happen. The best advisers are able to discuss big-picture goals and then dive into specific steps to achieve those goals.

But you also need to be aware of the types of questions you are asking. Vague questions like “What should I do?” are likely to bring vague answers. Ask more specific questions, such as “What traits did you look for in board members?” or “How did you choose your office space?” Tap into someone’s hands-on knowledge.