5 Advisers to Avoid When Launching a Business


Advisers Who Agree with Everything You Say

Some of the worst advisers are nice, friendly and always available. Sure, they’ll be easy to reach and you’ll never cry at the end of a lunch meeting with them. But overly nice people can’t give you the tough pushback that forces you to confront your fears, take risks and stop making excuses.

The most effective advisers know when to be supportive and when to critique and challenge. Find someone tough, but fair. After all, you won’t learn a thing from someone who agrees with you 100 percent of the time.