9 Books Black Entrepreneurs Should Read If They Want to Unlock the Secrets to Success


‘Success Never Smelled So Sweet: How I Followed My Nose and Found My Passion’

by Lisa Price

Lisa Price is the founder of Carol’s Daughter, a company that creates hair, skin and bath products for women of color. In the book, she goes into great detail about the story of her life, starting from her time in Brooklyn to how she became the successful entrepreneur she is today. Through her book, Price’s personal philosophy comes to the forefront. She believes that life will guide all of us to our own inner truth regardless of the many obstacles that arise.


‘Black Business Secrets: 500 Tips, Strategies and Resources for the African American Entrepreneur’

by Dante Lee

Dante Lee is the CEO of Diversity City Media, a marketing and public-relations firm based in Columbus, Ohio. This book is a very thorough advice book that discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years. The book covers an array of topics that start from personal branding to strategies designed to ensure business survival.

7 Hip-Hop Lyrics That Could Actually Teach You A Lot About Entrepreneurship


“Turn that 62 to 125, 125 to 250, 250 to half a million; ain’t nothing nobody can do with me.” — “Clique,” Kanye West featuring Big Sean and Jay Z

If operating internationally is a goal, always look at your competitor. Expanding a brand should always be the primary objective of any businessperson. West is a perfect example of this.



“I can’t let life get the best of me; I gotta take, take control of my own destiny / Control what I hold and of course be the boss of myself / No one else will bring my wealth.” — “A Job Ain’t Nuthin’ But Work,” Big Daddy Kane

Personal investment is key. All businesspeople had to overcome obstacles and personal hardships to achieve their goals and dreams. If an idea is powerful enough, you will do anything to make that idea a reality. At the same time, invest in building your own confidence and skills so that others will be confident in you.