9 Books Black Entrepreneurs Should Read If They Want to Unlock the Secrets to Success


‘Success Never Smelled So Sweet: How I Followed My Nose and Found My Passion’

by Lisa Price

Lisa Price is the founder of Carol’s Daughter, a company that creates hair, skin and bath products for women of color. In the book, she goes into great detail about the story of her life, starting from her time in Brooklyn to how she became the successful entrepreneur she is today. Through her book, Price’s personal philosophy comes to the forefront. She believes that life will guide all of us to our own inner truth regardless of the many obstacles that arise.


‘Black Business Secrets: 500 Tips, Strategies and Resources for the African American Entrepreneur’

by Dante Lee

Dante Lee is the CEO of Diversity City Media, a marketing and public-relations firm based in Columbus, Ohio. This book is a very thorough advice book that discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years. The book covers an array of topics that start from personal branding to strategies designed to ensure business survival.